Nithin Prakash
Co-founder
Co-founder of SouthSide Studio, the Bengaluru film marketing agency behind Namma Sandalwood.
About SouthSide Studio
SouthSide Studio is Sandalwood's film marketing agency in Bengaluru, founded in November 2025. We handled complete marketing for KD – The Devil, Mango Pachcha and Bail; marketing for City Lights; and we run social campaigns for Ramayana and Lambodhara 2.0. In all, 18 client campaigns have public dashboards (16 films and 2 talent PR campaigns), including 6 film collaborations, 3 of them complete marketing. We run our network of Kannada meme, troll and film pages and use it to promote Kannada films, actors, OTT releases and brands — and we publish every campaign's numbers, post by post, so anyone can check them.
The Namma Sandalwood network
Our flagship page, @namma.sandalwood, is our Kannada film community. Around it sit 100+ pages we own and operate: state-wide Sandalwood film and fan pages, city pages for Bengaluru, Mysuru, Hubballi, Belagavi, Shivamogga and Hassan, and niche community pages. Because we run the pages ourselves, there is no reseller between a client and the feed.
In July 2026 we brought together 100+ of Karnataka's meme page admins for a meet with Zee Kannada and ZEE5.
Posts from @namma.sandalwood have been embedded or credited in news articles by Asianet Suvarna News, TV9 Kannada, Oneindia and Vijaya Karnataka. Those articles cover the films and people in the posts, not SouthSide Studio. See the list →
Meet the founders and campaign leadership
SouthSide Studio is a team of 10–15 people in Bengaluru.
Pramod HP
Co-founder
Co-founder of SouthSide Studio, working alongside Nithin Prakash and the campaign team.
Vishwas TV
Campaign & Creative Lead
Leads editing for our marketing campaigns and manages multiple client campaigns, combining creative delivery with client coordination.
Direct film-team relationships
Direct collaborationKVN ProductionsSouthSide Studio handled the complete marketing for Bail, starring Dr. Shivarajkumar, working directly with KVN Productions.See the Bail marketing scope and social results →Direct collaborationDuniya VijaySouthSide Studio handled marketing for City Lights, working directly with Duniya Vijay.See the City Lights marketing scope and social results →Direct collaborationDNEG and Monster Mind CreationsSouthSide Studio runs the Ramayana social campaign on its Kannada film and meme network, working directly with DNEG and Monster Mind Creations.See the Ramayana campaign and social results →
Film collaborations
Collaboration · Complete marketingKD – The DevilSouthSide Studio handled the complete marketing for KD – The Devil, starring Dhruva Sarja.Read the scope and recorded social results →Collaboration · Complete marketingMango PachchaSouthSide Studio handled the complete marketing for Mango Pachcha.Read the scope and recorded social results →Collaboration · Complete marketingBailSouthSide Studio handled the complete marketing for Bail, starring Dr. Shivarajkumar, working directly with KVN Productions.Read the scope and recorded social results →Collaboration · MarketingCity LightsSouthSide Studio handled marketing for City Lights, working directly with Duniya Vijay.Read the scope and recorded social results →Collaboration · Social campaignRamayanaSouthSide Studio runs the Ramayana social campaign on its Kannada film and meme network, working directly with DNEG and Monster Mind Creations.Read the scope and recorded social results →Collaboration · Social campaignLambodhara 2.0SouthSide Studio runs the Lambodhara 2.0 social campaign on its Kannada film and meme network.Read the scope and recorded social results →
Each case states the scope of our collaboration separately from the recorded social-post results on the linked dashboard. Those records are not the total impact of every marketing channel.
What we do
Kannada Film Promotion · Meme Marketing · Instagram Film Marketing · Actor & Talent PR · Trailer & Song Launch Promotion · Short Film & Anthology Marketing · OTT Release Promotion · Social Media Campaigns for Brands · Movie Reviewer Network · Kannada Influencer Marketing · South Indian Film Promotion in Karnataka · IMDb Page Management · Website Design
Our focusWe run memes, reels and creator posts on our Kannada pages, with measured campaign reporting. We also design websites for films, professionals and businesses, with scope agreed before work begins.
How we measure
- Every measured figure — views, reach, likes and shares — comes from the Meta Graph API, post by post. The rare collaboration post that Meta does not expose to us is marked Estimated on its dashboard, never passed off as measured.
- Public dashboards list recorded social posts with their numbers and live links. Accepted client-delivery lists identify the agreed posts; other historical records can also include our network's own coverage. A complete-marketing assignment does not mean every historical dashboard post was a contracted deliverable or that the dashboard measures every channel.
- Numbers never quietly drop: if a refresh from Meta returns a lower reach, views or shares figure than one already measured, the build keeps the measured value and flags the run for review instead of publishing the drop.
- Dashboard sums count post appearances: a crossover post can appear on more than one campaign. They include labelled estimates where Meta data is unavailable. Homepage archive totals instead count unique measured posts, including posts outside campaign dashboards. Neither sum is a count of unique people.
- Post views are cumulative snapshots. A report grouped by publication month does not show when those views occurred. Measurement scope and coverage →
- Each film or person shows one audience figure — views or accounts reached, whichever is larger — labelled for what it is.
The numbers today
684public campaign dashboards
6,638post appearances on dashboards
86.6 Crdashboard views incl. labelled estimates
295person dashboards (mostly network coverage)
18client campaigns, each on its own dashboard
26case studies
From the latest build of this site. Every campaign dashboard → · Case studies → · Brand campaigns →
Editorial standards
Our Kannada film news is written in our own words from official announcements, trailers and named sources, and every item is dated. We do not publish gossip, crime or court stories, reviews, ratings or hit-and-flop verdicts. Box-office figures appear only with the tracker they come from. Corrections go to contact@southsidestudio.in.
Research and media enquiries
Our original research uses stored movie-post evidence covering our client collaborations and our network's own film coverage. Each article explains its sample, exclusions, deduplication and dates. Read the articles for methodology, charts and any available standalone SVG downloads.
- Campaign measurement coverage and limits · Coverage table CSV
- Film post-format benchmarks · Format calculation table CSV
For examples of our client collaborations, inspect the Love Mocktail 3, Premada Oorali, Shanti Kranti and Peter case studies and their linked post lists. Their recorded results describe the work shown; they do not establish a client endorsement or a result for a future campaign.
When citing a figure, credit SouthSide Studio and link to its research article or case study. Retain the metric label, sample scope, publication window, source snapshot date and any estimate label. Publication and source snapshot dates are separate from measurement capture times. Accumulated views and summed post reach do not establish a deduplicated audience, incremental effects or sales attribution.
Journalists: our press and data page collects the boilerplate, citable data pages, logo and press contacts in one place.
For methodology questions, corrections or requests to use a chart or campaign material, email contact@southsidestudio.in with the source URL and intended use. A research download does not describe permissions for the film, brand or creator material in linked campaign posts.
About SouthSide Studio: common questions
Who runs SouthSide Studio?
Nithin Prakash and Pramod HP are SouthSide Studio's co-founders, and Vishwas TV is its Campaign & Creative Lead. The team is 10–15 people in Bengaluru. Meet the team →
What is Namma Sandalwood?
Namma Sandalwood is the network of Kannada film, meme and city pages that SouthSide Studio owns and operates; its flagship page is @namma.sandalwood, our Kannada film community. SouthSide Studio, the agency that runs it, was founded in November 2025 in Bengaluru.
Which of your work is client collaboration, and which is coverage?
A client campaign is our collaboration with a film's or talent's team, and is labelled Client campaign. Our film collaborations are complete marketing for KD – The Devil, Mango Pachcha and Bail; marketing for City Lights; and social campaigns for Ramayana and Lambodhara 2.0; each case study states its scope. Premada Oorali, Love Mocktail 3, Shanti Kranti and Peter are documented client delivery, with accepted delivered-post lists. Network coverage is our pages' own posts about a film, measured the same way and labelled Network coverage; most public dashboards are network coverage. Case studies →
Where is SouthSide Studio based?
In Bengaluru. Our registered office is No. 224, Sy No. 80/3, 3rd Floor, Old Madras Road, KR Puram, Bengaluru 560016. Our staff visit clients throughout Bengaluru. Client meetings are available 24 hours a day, Monday–Sunday (IST); call or WhatsApp to arrange the time and place. Contact us →
How should we read your numbers?
Each dashboard lists recorded social posts with their Meta API measurements and shows one audience figure, views or accounts reached, whichever is larger, labelled. A crossover post can count on more than one dashboard, a collaboration post Meta does not expose is marked Estimated, and views are cumulative, not a count of unique people. A dashboard records social posts; it does not measure every channel of a marketing assignment. Measurement scope and coverage →
Where to find us
SouthSide Studio · No. 224, Sy No. 80/3, 3rd Floor, Old Madras Road, KR Puram, Bengaluru 560016+91 63627 23785 · contact@southsidestudio.in · @southsidestudio.official
Tell us the film, the brand or the date
We reply with a plan and comparable dashboards — every number on this site is public, so you can check ours before you commit.