Mango Paccha: how we promoted it

The campaign

Mango Paccha is a Kannada crime drama film directed by Viveka, starring Sanchith Sanjeev, Kaajal Kunder, Mayur Patel, Prashanth Hiremath, Bhavana, released 5 Jun 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 14 Feb 2025 to 10 Jun 2026: 83 posts, each measured post by post from the Meta API.

What the numbers show

• Formats performed alike. Reels averaged 1.39 lakh views per post against 1.08 lakh for the other formats, so the plan mixed formats freely rather than leaning on one.
• The audience peaked in Jun 2026, with 72.31 lakh views (71% of the campaign) from 54 posts, the release month.
• 29% of the audience was built before the release month (Jun 2026), so the film arrived with an audience already watching.
• One post carried 8% of the campaign: a reel with 8.26 lakh views.
• 83 posts over 6 months, averaging 1.24 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 83 measured posts.

The biggest post

What this means for your film

• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Mango Paccha's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Mango Paccha campaign: quick answers