KD – The Devil: how we promoted it

The campaign

KD – The Devil is a Kannada period action thriller film directed by Prem, starring Dhruva Sarja, Sanjay Dutt, Shilpa Shetty, V Ravichandran, Ramesh Aravind, released 30 Apr 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 24 Aug 2021 to 13 Jun 2026: 245 posts, each measured post by post from the Meta API.

What the numbers show

• Reels did the heavy lifting. A reel averaged 1.89 lakh views, 1.6× the average of the photo and carousel posts, and reels were 61% of the audience from 49% of the posts.
• The audience peaked in Apr 2026, with 2.13 crore views (57% of the campaign) from 120 posts, the release month.
• 15% of the audience was built before the release month (Apr 2026), so the film arrived with an audience already watching.
• One post carried 10% of the campaign: a reel with 35.54 lakh views.
• 245 posts over 22 months, averaging 1.51 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 245 measured posts.

The biggest post

What this means for your film

• Lead with reels: they earned the largest audience per post, so a launch plan should put most of its creative into them.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: KD – The Devil's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

KD – The Devil campaign: quick answers