City Lights: how we promoted it

The campaign

City Lights is a Kannada drama film directed by Duniya Vijay, starring Vinay Rajkumar, Monisha Vijayakumar, Umashree, Gopalkrishna Deshpande, B. M. Giriraj, released 18 Sep 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 23 Sep 2024 to 30 Sep 2026: 288 posts, each measured post by post from the Meta API.

What the numbers show

• Formats performed alike. Reels averaged 1.23 lakh views per post against 98.4K for the other formats, so the plan mixed formats freely rather than leaning on one.
• The audience peaked in Sep 2026, with 2.76 crore views (81% of the campaign) from 230 posts, the release month.
• 13% of the audience was built before the release month (Sep 2026), so the film arrived with an audience already watching.
• One post carried 14% of the campaign: a reel with 48.61 lakh views.
• 288 posts over 7 months, averaging 1.18 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 271 measured posts.

The biggest post

What this means for your film

• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: City Lights's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

City Lights campaign: quick answers