Before release
Map the first look, teaser, trailer and songs to confirmed or tentative dates. Agree the Kannada audience, official assets, page and creator mix, creative formats and approval owner before publishing.
Kannada film promotion, measured post by post
We handled complete marketing for KD – The Devil, Mango Pachcha and Bail; marketing for City Lights; and we run social campaigns for Ramayana and Lambodhara 2.0. In all, 18 client campaigns have public dashboards (16 films and 2 talent PR campaigns), including 6 film collaborations, 3 of them complete marketing. Pre-release, launch-day and release-window campaigns for Sandalwood films run on the meme and troll pages we own — with 684 published campaign dashboards and 87.51 Cr aggregate dashboard views, including labelled estimates. Crossover posts can appear on more than one dashboard. See the measurement scope →
Who this is forProducers, distributors and PR heads of Kannada films planning a release campaign for Kannada-speaking audiences in Karnataka.
Direct film-team relationships
Direct collaborationKVN ProductionsSouthSide Studio handled the complete marketing for Bail, starring Dr. Shivarajkumar, working directly with KVN Productions.See the Bail marketing scope and social results →Direct collaborationDuniya VijaySouthSide Studio handled marketing for City Lights, working directly with Duniya Vijay.See the City Lights marketing scope and social results →Direct collaborationDNEG and Monster Mind CreationsSouthSide Studio runs the Ramayana social campaign on its Kannada film and meme network, working directly with DNEG and Monster Mind Creations.See the Ramayana campaign and social results →
Film collaborations
Collaboration · Complete marketingKD – The DevilSouthSide Studio handled the complete marketing for KD – The Devil, starring Dhruva Sarja.Read the scope and recorded social results →Collaboration · Complete marketingMango PachchaSouthSide Studio handled the complete marketing for Mango Pachcha.Read the scope and recorded social results →Collaboration · Complete marketingBailSouthSide Studio handled the complete marketing for Bail, starring Dr. Shivarajkumar, working directly with KVN Productions.Read the scope and recorded social results →Collaboration · MarketingCity LightsSouthSide Studio handled marketing for City Lights, working directly with Duniya Vijay.Read the scope and recorded social results →Collaboration · Social campaignRamayanaSouthSide Studio runs the Ramayana social campaign on its Kannada film and meme network, working directly with DNEG and Monster Mind Creations.Read the scope and recorded social results →Collaboration · Social campaignLambodhara 2.0SouthSide Studio runs the Lambodhara 2.0 social campaign on its Kannada film and meme network.Read the scope and recorded social results →
Each case states the scope of our collaboration separately from the recorded social-post results on the linked dashboard. Those records are not the total impact of every marketing channel.
Who runs your campaign
Campaign leadership in Bengaluru: Vishwas TV (Campaign & Creative Lead), Nithin Prakash (Co-founder) and Pramod HP (Co-founder). Meet the team →
What's included
- Page mapping — which of our 100+ owned pages fit the film's tone, star and district pull
- A posting calendar from first look through release week, with format mix planned per beat
- Meme, reel and troll creative from native Kannada editors, turned around in hours for trend-jacks
- Cast and crew amplification across our talent PR network
- A private live dashboard: every post's views, likes and shares from the Meta API, updated while the campaign runs
- A written wrap report — what ran, what landed, what we would change
Plan the film's release beats
Release window
Coordinate the agreed posts around the film's release beats. Meme content, reels, influencer collaborations and reviewer content each need a defined scope, publishing calendar and approval route.
Delivery and reporting
Reconcile the agreed work with published post links and the client dashboard, then review the format mix and recorded results. Cumulative post views and summed reach do not establish unique viewers or ticket sales.
The written scope should name the deliverables, publishing dates, approval owner, page or creator list, cost basis and reporting method. Use the release checklist · Send your film's dates and brief →
How it works
1 · Brief
Film or brand, dates, audience, what a win looks like. A WhatsApp message is enough to start.
2 · Plan
Page mapping, calendar and creative plan against comparable campaigns' public numbers.
3 · Run
Creative from our in-house bench, live in 72 hours — hours for trend-jacks — on pages we own.
4 · Show
A live dashboard while it runs and a written report at the end. Every figure measured from the Meta API; anything Meta does not expose is marked Estimated.
Proof, not promises
Client campaignKD – The Devil245 posts · 3.72 Cr viewsKannada · Period action thrillerOpen the live dashboard →Client campaignCity Lights293 posts · 3.51 Cr viewsKannada · DramaOpen the live dashboard →Client campaignBail84 posts · 2.2 Cr viewsKannada · Action thrillerOpen the live dashboard →Client campaignPremada Oorali36 posts · 1.33 Cr viewsKannada · Family romantic dramaOpen the live dashboard →Network coverageToxic1,157 posts · 26.78 Cr viewsKannada · Period gangster dramaOpen the live dashboard →Network coverageKantara: Chapter 1131 posts · 3.79 Cr viewsKannada · Mythological action dramaOpen the live dashboard →
Every figure comes from stored Meta API measurements and is published on its evidence page; a collaboration post Meta does not expose is counted at the campaign's per-post average and marked Estimated there. Client campaigns are our collaborations with the film's or talent's team; network coverage is our pages' own coverage, measured the same way. See the full leaderboard →
Case studies
KD – The Devil case study · City Lights case study · Bail case study · all case studies →
Plan your campaign
How to choose an agency · Comparing film promotion agencies in Bengaluru · Release promotion checklist · What campaign results tell you · What affects campaign cost · Research and methods
Questions we get asked
Which films has SouthSide Studio marketed?
Our film collaborations: SouthSide Studio handled the complete marketing for KD – The Devil, starring Dhruva Sarja. SouthSide Studio handled the complete marketing for Mango Pachcha. SouthSide Studio handled the complete marketing for Bail, starring Dr. Shivarajkumar, working directly with KVN Productions. SouthSide Studio handled marketing for City Lights, working directly with Duniya Vijay. SouthSide Studio runs the Ramayana social campaign on its Kannada film and meme network, working directly with DNEG and Monster Mind Creations. SouthSide Studio runs the Lambodhara 2.0 social campaign on its Kannada film and meme network. Premada Oorali, Love Mocktail 3, Shanti Kranti and Peter are documented client delivery, with accepted delivered-post lists. Each case study states the scope of our collaboration separately from the recorded social-post results, which do not measure every marketing channel. Most other dashboards are our pages' own coverage of a film, labelled Network coverage. KD – The Devil case study · Mango Pachcha case study · Bail case study · City Lights case study · Ramayana case study · Lambodhara 2.0 case study · Premada Oorali case study · Love Mocktail 3 case study · Shanti Kranti case study · Peter case study · All case studies →
How early should a film campaign start?
Share the first-look, teaser, trailer, song and release dates so we can plan the publishing calendar around them. A release-week brief needs a tighter scope and confirmed assets. Across 21 published campaign and coverage case records with release-date comparisons, a median 63% of the recorded cumulative metric total on measured posts belongs to posts published before release day. Estimated rows are excluded. This does not measure views received before release.
Do you guarantee views?
We publish every campaign's numbers in public, post by post, and we plan against comparable films' dashboards. We do not sell a guaranteed number — nobody honest can — but you see exactly what each post did, while it is happening.
Are you a film publicity or film PR agency?
We handle a film's digital publicity: memes, reels, creator and reviewer posts on the Kannada pages we own, planned around the release and reported post by post. Press releases, press meets and media accreditation are usually the film's PRO's work and are not among the services on this site; our posts can be timed to the PRO's announcements. Actor and talent PR → · Which kind of agency does your film need? →
Do you work outside Bengaluru?
Yes. The network has dedicated pages for Mysuru, Hubballi, Belagavi, Shivamogga and Hassan alongside the state-wide Sandalwood pages.
Can your team meet us in Bengaluru?
Our staff visit clients throughout Bengaluru. Client meetings are available 24 hours a day, Monday–Sunday (IST); call or WhatsApp to arrange the time and place. Arrange a meeting →
What drives the cost of a film campaign?
How many pages carry it, how long it runs, the mix of reels, memes and stories, and whether a star or creator collaboration is part of it. We quote per brief rather than from a rate card, and the quote comes with the page list it covers.
What do you need from us to start?
The film's title, its first-look, teaser, trailer, song and release dates, the official assets you want pushed and the person who signs off posts. A WhatsApp message with the dates is enough to start the plan.
Can you promote a Telugu, Tamil, Malayalam or Hindi film?
Yes, for its Karnataka release. Our pages have covered 64 Telugu, Tamil, Hindi and Malayalam films for Kannada audiences, each with a public dashboard. South Indian film promotion in Karnataka →
Will I see results during the campaign?
Yes. A private live dashboard shows every post's views, likes and shares from the Meta API, updated while the campaign runs, and a written wrap report at the end covers what ran, what landed and what we would change.
Related services
Trailer & Song Launch Promotion · Actor & Talent PR · South Indian Film Promotion in Karnataka · IMDb Page Management · all services → · about us
Tell us the film, the brand or the date
We reply with a plan and comparable dashboards — every number on this site is public, so you can check ours before you commit.