Peter: how we promoted it
Client campaignA Kannada film campaign case study: 51 posts and 18.8 lakh views. Documented delivery, reported results and measurement limits.
The campaign
Peter is a Kannada crime drama film directed by Sukesh Shetty, starring Rajesh Dhruva, Janvi Rayala, Raviksha Shetty, Ram Nadagoud, Prathima Nayak, released 10 Apr 2026. SouthSide Studio promoted it across its Kannada meme and film network from 22 Feb 2026 to 9 Jul 2026: 51 posts, 51 with stored post-level Meta API metrics. Every post reached the dashboard through the film's curated post list.
Documented delivery
The delivered post list preserves the accepted client dashboard, rather than relying only on posts that mention the title. The public record contains 51 delivered posts published from 22 Feb 2026 to 9 Jul 2026. Its format breakdown is 35 reels, 14 photos and 2 carousels.
For a producer comparing agencies, this is a delivery and reporting example: inspect the individual links, dates, format mix and measurement status. The published evidence does not establish the original creative brief, campaign budget, paid amplification or ticket sales.
When the posts were published
Each post is placed by its publication day against the release day, 10 Apr 2026. 41 of the 51 posts were published from 28 Mar 2026 to 14 Apr 2026, the shortest date range that holds 80% of them.
| Published | Posts | Recorded views | Share |
|---|---|---|---|
| More than 30 days before release | 6 | 2.17 lakh | 11.5% |
| 1–30 days before release | 35 | 11.78 lakh | 62.6% |
| Release day to 30 days after | 9 | 3.41 lakh | 18.2% |
| More than 30 days after release | 1 | 1.44 lakh | 7.7% |
Post publication dates relative to release day; not contract or campaign dates. Recorded views are lifetime totals of measured posts grouped by publication day, not by when the audience saw them; shares are of the measured total.
How the posts were assigned
Curated post list: the dashboard uses exactly the posts on the film's maintained post list.
How to read these results
These are accumulated post metrics in the stored campaign record. Post publication dates define the window above; they are not the dates on which every view occurred. Views can include repeat viewing; they are not a count of unique people. The headline uses measured post metrics. The stored source does not consistently include observation timestamps, paid-versus-organic splits or sales attribution. Read the measurement methodology.
Case-study analysis reviewed 11 Oct 2026. Source snapshot commit date: 2026-10-27; this dates a stored-data change, not when each metric was measured. These dates are separate from the campaign publication window.
What the numbers show
- Recorded format averages are similar. Measured reels average 32.6K views per post against 40.4K for the other measured formats in this comparison.
- Posts published in Apr 2026 have the largest recorded monthly subtotal: 11.55 lakh views, grouped by publication month, which was also the release month. This does not show when those views or reach occurred.
- 74% of the recorded measured total belongs to posts first published before release day (10 Apr 2026). Estimated rows are excluded. The source does not timestamp each view, so this is not a measure of audience reached before release.
- The largest measured post contributes 8% of the displayed total: a carousel with 1.44 lakh views.
- 51 posts, published in 4 different months, averaging 36.9K views per post.
Results grouped by publication month
Recorded views on measured posts first published in each month. This is not monthly audience activity; marked estimates are excluded.
Recorded results by format
Average views per post, by format, across 51 measured posts. Different creative, timing and post age can affect this comparison.
Highest recorded posts
- 9 Jul 2026 · Carousel · 1.44 lakh views · Curated post list · View on Instagram
- 10 Apr 2026 · Photo · 1.07 lakh views · Curated post list · View on Instagram
- 30 Mar 2026 · Reel · 90.1K views · Curated post list · View on Instagram
- 8 Apr 2026 · Reel · 62.1K views · Curated post list · View on Instagram
- 9 Mar 2026 · Reel · 61.4K views · Curated post list · View on Instagram
Ranked by recorded views. Together these 5 posts hold 25% of the measured total; the median measured post has 33.5K views.
What to check when planning your film campaign
- Agree on the delivery list, formats and publication window before a campaign starts, then reconcile the published links against that list.
- Use this views result as a documented example. A new film has a different cast, creative, release window and audience; these figures are not a forecast.
- Compare post formats within a similar publication window and measurement basis. These snapshots do not isolate the effect of format or prove ticket sales.
- Keep the evidence accessible. This dashboard lists each post with its measured views, likes and a link to the post.
See every number
The full campaign is public: Peter's live dashboard lists every post with its recorded views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies · How to choose a film marketing agency
Peter campaign: quick answers
How many views did the Peter campaign get?
SouthSide Studio's Peter campaign drew 18.8 lakh views across 51 posts, 51 posts measured from the Meta API, 22 Feb 2026 to 9 Jul 2026.
Which publication month has the largest recorded subtotal for Peter?
Posts first published in Apr 2026 have 11.55 lakh recorded views, the largest subtotal grouped by publication month. These stored totals do not show when each view or reached account occurred.
Who promoted Peter?
SouthSide Studio, Karnataka's Sandalwood film marketing agency, promoted Peter on its Kannada meme and film network, with every post's numbers published on the campaign dashboard.
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