Toxic: how we promoted it

The campaign

Toxic is a Kannada period gangster drama film directed by Geetu Mohandas, starring Yash, Kiara Advani, Nayanthara, Huma Qureshi, Rukmini Vasanth, released 26 Aug 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 6 Jan 2024 to 9 Sep 2026: 1,157 posts, each measured post by post from the Meta API.

What the numbers show

• Reels did the heavy lifting. A reel averaged 3.09 lakh views, 2.1× the average of the photo and carousel posts, and reels were 69% of the audience from 52% of the posts.
• The audience peaked in Aug 2026, with 11.33 crore views (42% of the campaign) from 529 posts, the release month.
• 57% of the audience was built before the release month (Aug 2026), so the film arrived with an audience already watching.
• 1,157 posts over 33 months, averaging 2.3 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 1,157 measured posts.

The biggest post

What this means for your film

• Lead with reels: they earned the largest audience per post, so a launch plan should put most of its creative into them.
• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Toxic's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Toxic campaign: quick answers