Bail: how we promoted it

The campaign

Bail is a Kannada action thriller film directed by Pavan Wadeyar, starring Shivarajkumar, Sangeetha Krish, Jayaram, Sai Kumar, Dheekshith Shetty, released 2 Oct 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 30 Aug 2025 to 2 Oct 2026: 43 posts, each measured post by post from the Meta API.

What the numbers show

• Reels did the heavy lifting. A reel averaged 2.37 lakh views, 3.3× the average of the carousel posts, and reels were 91% of the audience from 77% of the posts.
• The audience peaked in Oct 2026, with 42.53 lakh views (49% of the campaign) from 22 posts, the release month.
• 51% of the audience was built before the release month (Oct 2026), so the film arrived with an audience already watching.
• One post carried 17% of the campaign: a reel with 14.38 lakh views.
• 43 posts over 6 months, averaging 2.01 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 43 measured posts.

The biggest post

What this means for your film

• Lead with reels: they earned the largest audience per post, so a launch plan should put most of its creative into them.
• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Bail's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Bail campaign: quick answers