The Devil: how we promoted it

The campaign

The Devil is a Kannada political action thriller film directed by Prakash Veer, starring Darshan, Rachana Rai, Mahesh Manjrekar, Achyuth Kumar, Sharmiela Mandre, released 11 Dec 2025. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 4 Nov 2023 to 25 Jul 2026: 126 posts, each measured post by post from the Meta API.

What the numbers show

• The audience peaked in Aug 2025, with 49.62 lakh views (28% of the campaign) from 22 posts.
• 86% of the audience was built before the release month (Dec 2025), so the film arrived with an audience already watching.
• 126 posts over 16 months, averaging 1.41 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 126 measured posts.

The biggest post

What this means for your film

• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Plan for the peak you can see coming: ours landed in Aug 2025, so the biggest creative went out then.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: The Devil's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

The Devil campaign: quick answers