Su From So: how we promoted it

The campaign

Su From So is a Kannada horror comedy film directed by J. P. Thuminad, starring Shaneel Gautham, Sandhya Arakere, J. P. Thuminad, Raj B. Shetty, Prakash Thuminad, released 25 Jul 2025. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 26 Jul 2025 to 7 Oct 2025: 27 posts, each measured post by post from the Meta API.

What the numbers show

• The audience peaked in Aug 2025, with 60.65 lakh views (48% of the campaign) from 17 posts.
• One post carried 12% of the campaign: a carousel with 14.82 lakh views.
• 27 posts over 3 months, averaging 4.68 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 27 measured posts.

The biggest post

What this means for your film

• Plan for the peak you can see coming: ours landed in Aug 2025, so the biggest creative went out then.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Su From So's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Su From So campaign: quick answers