Premada Oorali: how we promoted it

The campaign

Premada Oorali is a Kannada family romantic drama film directed by Manoj Kumar, starring Shreeraam, Thapaswini Poonacha, Ramika Shivu, Rangayana Raghu, Abhishek Kalmani, released 25 Sep 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 7 Jun 2026 to 1 Oct 2026: 17 posts, each measured post by post from the Meta API.

What the numbers show

• Reels did the heavy lifting. A reel averaged 4.4 lakh views, 2.5× the average of the carousel posts, and reels were 78% of the audience from 59% of the posts.
• The audience peaked in Sep 2026, with 52.78 lakh views (94% of the campaign) from 14 posts, the release month.
• 1% of the audience was built before the release month (Sep 2026), so the film arrived with an audience already watching.
• One post carried 23% of the campaign: a reel with 12.91 lakh views.
• 17 posts over 3 months, averaging 3.32 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 17 measured posts.

The biggest post

What this means for your film

• Lead with reels: they earned the largest audience per post, so a launch plan should put most of its creative into them.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Premada Oorali's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Premada Oorali campaign: quick answers