45: how we promoted it

The campaign

45 is a Kannada fantasy action drama film directed by Arjun Janya, starring Shivarajkumar, Upendra, Raj B. Shetty, Kaustubha Mani, Jisshu Sengupta, released 25 Dec 2025. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 2 May 2023 to 2 Jul 2026: 114 posts, each measured post by post from the Meta API.

What the numbers show

• Reels did the heavy lifting. A reel averaged 1.84 lakh views, 2.0× the average of the photo and carousel posts, and reels were 55% of the audience from 38% of the posts.
• The audience peaked in Dec 2025, with 81.32 lakh views (57% of the campaign) from 72 posts, the release month.
• 38% of the audience was built before the release month (Dec 2025), so the film arrived with an audience already watching.
• One post carried 20% of the campaign: a reel with 28.33 lakh views.
• 114 posts over 16 months, averaging 1.26 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 114 measured posts.

The biggest post

What this means for your film

• Lead with reels: they earned the largest audience per post, so a launch plan should put most of its creative into them.
• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: 45's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

45 campaign: quick answers