Ramayana: how we promoted it

The campaign

Ramayana is a film directed by Nitesh Tiwari, starring Ranbir Kapoor, Sai Pallavi, Yash, Sunny Deol, Ravie Dubey. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 25 Oct 2023 to 13 Sep 2026: 233 posts, each measured post by post from the Meta API.

What the numbers show

• Reels did the heavy lifting. A reel averaged 4.14 lakh views, 2.0× the average of the photo and carousel posts, and reels were 65% of the audience from 49% of the posts.
• The audience peaked in Jul 2026, with 5.23 crore views (72% of the campaign) from 123 posts.
• One post carried 8% of the campaign: a reel with 60.41 lakh views.
• 233 posts over 20 months, averaging 3.1 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 233 measured posts.

The biggest post

What this means for your film

• Lead with reels: they earned the largest audience per post, so a launch plan should put most of its creative into them.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Ramayana's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Ramayana campaign: quick answers