Coolie: how we promoted it

The campaign

Coolie is a film directed by Lokesh Kanagaraj, starring Rajinikanth, Nagarjuna Akkineni, Upendra, Shruti Haasan, Soubin Shahir, released 14 Aug 2025. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 24 Sep 2024 to 22 Sep 2025: 18 posts, each measured post by post from the Meta API.

What the numbers show

• The audience peaked in Sep 2025, with 47.27 lakh views (50% of the campaign) from 1 post.
• 2% of the audience was built before the release month (Aug 2025), so the film arrived with an audience already watching.
• One post carried 50% of the campaign: a photo with 47.27 lakh views.
• 18 posts over 4 months, averaging 5.28 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 18 measured posts.

The biggest post

What this means for your film

• Plan for the peak you can see coming: ours landed in Sep 2025, so the biggest creative went out then.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Coolie's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Coolie campaign: quick answers