Ekka: how we promoted it

The campaign

Ekka is a Kannada action crime drama film directed by Rohit Padaki, starring Yuva Rajkumar, Sanjana Anand, Sampaada, Atul Kulkarni, Sadhu Kokila, released 18 Jul 2025. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 26 Nov 2024 to 25 Jul 2025: 36 posts, each measured post by post from the Meta API.

What the numbers show

• The audience peaked in Jul 2025, with 32.29 lakh views (64% of the campaign) from 18 posts, the release month.
• 36% of the audience was built before the release month (Jul 2025), so the film arrived with an audience already watching.
• One post carried 15% of the campaign: a carousel with 7.7 lakh views.
• 36 posts over 8 months, averaging 1.4 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 36 measured posts.

The biggest post

What this means for your film

• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Ekka's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Ekka campaign: quick answers