Gharga: how we promoted it
A Kannada film campaign case study: 81 posts and 46.11 lakh views, with the month-by-month results and what worked.
The campaign
Gharga is a Kannada mystery thriller film directed by M. Shashidhar, starring Arun Ramprasad, P. Sai Kumar, Sampath Raj, Rahul Dev, Dev Gill, released 6 Feb 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 9 Oct 2024 to 9 Feb 2026: 81 posts, each measured post by post from the Meta API.
What the numbers show
- Formats performed alike. Reels averaged 57.4K views per post against 55.5K for the other formats, so the plan mixed formats freely rather than leaning on one.
- The audience peaked in Dec 2025, with 18.76 lakh views (41% of the campaign) from 22 posts.
- 73% of the audience was built before the release month (Feb 2026), so the film arrived with an audience already watching.
- 81 posts over 4 months, averaging 56.9K views per post.
Month by month
Views on the posts published in each month, as measured on the campaign dashboard.
Which formats worked
Average views per post, by format, across 81 measured posts.
The biggest post
What this means for your film
- Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
- Plan for the peak you can see coming: ours landed in Dec 2025, so the biggest creative went out then.
- Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.
See every number
The full campaign is public: Gharga's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies
Gharga campaign: quick answers
How many views did the Gharga campaign get?
SouthSide Studio's Gharga campaign reached 46.11 lakh views across 81 posts, measured from the Meta API, 9 Oct 2024 to 9 Feb 2026.
When did the Gharga campaign peak?
The campaign's audience peaked in Dec 2025, with 18.76 lakh views from 22 posts.
Who promoted Gharga?
SouthSide Studio, Karnataka's Sandalwood film marketing agency, promoted Gharga on its Kannada meme and film network, with every post's numbers published on the campaign dashboard.
Promoting a Kannada film? Work with Sandalwood's film marketing agency.
SouthSide Studio runs Karnataka's largest Kannada meme and film network — 670+ film campaigns, 75.7 crore views, every number published live.