UI: how we promoted it

The campaign

UI (ಯುಐ) is a Kannada sci-fi dystopian action film directed by Upendra, starring Upendra, Reeshma Nanaiah, Nidhi Subbaiah, Murali Sharma, Sadhu Kokila, released 20 Dec 2024. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 9 Jun 2022 to 24 Dec 2024: 49 posts, each measured post by post from the Meta API.

What the numbers show

• Formats performed alike. Reels averaged 1.26 lakh views per post against 95.4K for the other formats, so the plan mixed formats freely rather than leaning on one.
• The audience peaked in Dec 2024, with 36.08 lakh views (75% of the campaign) from 22 posts, the release month.
• 25% of the audience was built before the release month (Dec 2024), so the film arrived with an audience already watching.
• One post carried 12% of the campaign: a photo with 5.75 lakh views.
• 49 posts over 14 months, averaging 97.9K views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 49 measured posts.

The biggest post

What this means for your film

• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: UI's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

UI campaign: quick answers