Pabbar: how we promoted it
Client campaignA social campaign collaboration with recorded social-post evidence: 16 recorded social posts and 13.65 lakh views. The scope of our collaboration and the public social-post record are explained separately.
Scope of our collaboration
SouthSide Studio runs the Pabbar social campaign on its Kannada film and meme network.
Social campaign scope confirmed by SouthSide Studio's owner on 9 Nov 2026. The figures below cover recorded social posts in the linked dashboard. They do not measure every channel in the wider assignment or identify every historical post as a contracted deliverable.
The campaign
Pabbar is a Kannada crime adventure thriller film directed by Sandeep Sunkad, starring Dheeren Ramkumar, Amrutha Prem, Ayyappa Sharma, Achyuth Kumar, Gopalkrishna Deshpande, releasing 11 Dec 2026. The linked dashboard records 16 social posts on SouthSide Studio's Kannada meme and film network published from 6 May 2025 to 8 Nov 2026: 16 with stored post-level Meta API metrics. The archived post window is separate from the confirmed marketing assignment. Every post reached the dashboard through the film's curated post list.
How the posts were assigned
Curated post list: the dashboard uses exactly the posts on the film's maintained post list.
Posts by format
By format, the 16 recorded social posts are 10 carousels and 6 reels.
How to read these results
These are accumulated post metrics in the stored campaign record. Post publication dates define the window above; they are not the dates on which every view occurred. Views can include repeat viewing; they are not a count of unique people. The headline uses measured post metrics. The stored source does not consistently include observation timestamps, paid-versus-organic splits or sales attribution. Read the measurement methodology.
Case-study analysis reviewed 11 Oct 2026. Source snapshot commit date: 2026-11-09; this dates a stored-data change, not when each metric was measured. These dates are separate from the campaign publication window.
What the numbers show
- Reels have the higher recorded average. A measured reel averages 1.1 lakh views, 1.6× the recorded average of the carousel posts in this comparison. This is an observational comparison of the recorded posts.
- Posts published in Nov 2026 have the largest recorded monthly subtotal: 5.69 lakh views, grouped by publication month. This does not show when those views or reach occurred.
- The largest measured post contributes 23% of the displayed total: a reel with 3.12 lakh views.
- 16 posts, published in 5 different months, averaging 85.3K views per post.
Results grouped by publication month
Recorded views on measured posts first published in each month. This is not monthly audience activity; marked estimates are excluded.
Recorded results by format
Average views per post, by format, across 16 measured posts. Different creative, timing and post age can affect this comparison.
Highest recorded posts
- 1 Nov 2026 · Reel · 3.12 lakh views · Curated post list · View on Instagram
- 4 Nov 2026 · Reel · 1.31 lakh views · Curated post list · View on Instagram
- 21 Dec 2025 · Carousel · 1.2 lakh views · Curated post list · View on Instagram
- 2 Jan 2026 · Carousel · 1.14 lakh views · Curated post list · View on Instagram
- 11 Jan 2026 · Carousel · 1.03 lakh views · Curated post list · View on Instagram
Ranked by recorded views. Together these 5 posts hold 57% of the measured total; the median measured post has 64.3K views.
What to check when planning your film campaign
- Agree on the delivery list, formats and publication window before a campaign starts, then reconcile the published links against that list.
- Use this views result as a documented example. A new film has a different cast, creative, release window and audience; these figures are not a forecast.
- Compare post formats within a similar publication window and measurement basis. These snapshots do not isolate the effect of format or prove ticket sales.
- Keep the evidence accessible. This dashboard lists each post with its measured views, likes and a link to the post.
See every number
The recorded social-post evidence is public: Pabbar's live dashboard lists every post with its recorded views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies · How to choose a film marketing agency
Pabbar campaign: quick answers
How many views did SouthSide Studio's recorded Pabbar social posts get?
The linked Pabbar dashboard counts social posts only, not every channel in SouthSide Studio's marketing assignment: 13.65 lakh views across 16 posts, 16 posts measured from the Meta API, published 6 May 2025 to 8 Nov 2026. The archived post window is separate from the confirmed marketing assignment.
Which publication month has the largest recorded subtotal for Pabbar?
Posts first published in Nov 2026 have 5.69 lakh recorded views, the largest subtotal grouped by publication month. These stored totals do not show when each view or reached account occurred.
What marketing work did SouthSide Studio handle for Pabbar?
SouthSide Studio runs the Pabbar social campaign on its Kannada film and meme network. The scope of this collaboration was confirmed by SouthSide Studio's owner on 9 Nov 2026. The public dashboard provides the separate recorded social-post evidence.
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