Max: how we promoted it
A Kannada film campaign case study: 47 posts and 57.71 lakh views, with the month-by-month results and what worked.
The campaign
Max is a Kannada action thriller film directed by Vijay Kartikeyaa, starring Kichcha Sudeep, Varalaxmi Sarathkumar, Samyukta Hornad, Sukrutha Wagle, Kiccha Sudeepa, released 25 Dec 2024. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 7 Dec 2022 to 6 Sep 2025: 47 posts, each measured post by post from the Meta API.
What the numbers show
- The audience peaked in Dec 2024, with 35.61 lakh views (62% of the campaign) from 20 posts, the release month.
- 12% of the audience was built before the release month (Dec 2024), so the film arrived with an audience already watching.
- One post carried 17% of the campaign: a photo with 9.52 lakh views.
- 47 posts over 12 months, averaging 1.23 lakh views per post.
Month by month
Views on the posts published in each month, as measured on the campaign dashboard.
Which formats worked
Average views per post, by format, across 47 measured posts.
The biggest post
What this means for your film
- Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.
See every number
The full campaign is public: Max's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies
Max campaign: quick answers
How many views did the Max campaign get?
SouthSide Studio's Max campaign reached 57.71 lakh views across 47 posts, measured from the Meta API, 7 Dec 2022 to 6 Sep 2025.
When did the Max campaign peak?
The campaign's audience peaked in Dec 2024, with 35.61 lakh views from 20 posts.
Who promoted Max?
SouthSide Studio, Karnataka's Sandalwood film marketing agency, promoted Max on its Kannada meme and film network, with every post's numbers published on the campaign dashboard.
Promoting a Kannada film? Work with Sandalwood's film marketing agency.
SouthSide Studio runs Karnataka's largest Kannada meme and film network — 670+ film campaigns, 75.7 crore views, every number published live.