Mark: how we promoted it

The campaign

Mark is a Kannada action thriller film directed by Vijay Kartikeyaa, starring Kichcha Sudeep, Shine Tom Chacko, Naveen Chandra, Yogi Babu, Vikranth, released 25 Dec 2025. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 16 Jan 2025 to 10 Feb 2026: 66 posts, each measured post by post from the Meta API.

What the numbers show

• Formats performed alike. Reels averaged 1.25 lakh views per post against 1.74 lakh for the other formats, so the plan mixed formats freely rather than leaning on one.
• The audience peaked in Nov 2025, with 31.96 lakh views (31% of the campaign) from 16 posts.
• 82% of the audience was built before the release month (Dec 2025), so the film arrived with an audience already watching.
• One post carried 7% of the campaign: a reel with 6.85 lakh views.
• 66 posts over 9 months, averaging 1.59 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 66 measured posts.

The biggest post

What this means for your film

• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Plan for the peak you can see coming: ours landed in Nov 2025, so the biggest creative went out then.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Mark's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Mark campaign: quick answers