BRB – Billa Ranga Baashaa: how we promoted it
A Kannada film campaign case study: 79 posts and 1.04 crore views, with the month-by-month results and what worked.
The campaign
BRB – Billa Ranga Baashaa is a Kannada fantasy action film directed by Anup Bhandari and Anoop Bhandari, starring Kichcha Sudeep, Vinay Gowda. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 26 Aug 2024 to 20 Sep 2026: 79 posts, each measured post by post from the Meta API.
What the numbers show
- Formats performed alike. Reels averaged 1.26 lakh views per post against 1.32 lakh for the other formats, so the plan mixed formats freely rather than leaning on one.
- The audience peaked in Jan 2025, with 12.73 lakh views (12% of the campaign) from 5 posts.
- One post carried 5% of the campaign: a photo with 5.25 lakh views.
- 79 posts over 21 months, averaging 1.31 lakh views per post.
Month by month
Views on the posts published in each month, as measured on the campaign dashboard.
Which formats worked
Average views per post, by format, across 79 measured posts.
The biggest post
What this means for your film
- Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.
See every number
The full campaign is public: BRB – Billa Ranga Baashaa's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies
BRB – Billa Ranga Baashaa campaign: quick answers
How many views did the BRB – Billa Ranga Baashaa campaign get?
SouthSide Studio's BRB – Billa Ranga Baashaa campaign reached 1.04 crore views across 79 posts, measured from the Meta API, 26 Aug 2024 to 20 Sep 2026.
When did the BRB – Billa Ranga Baashaa campaign peak?
The campaign's audience peaked in Jan 2025, with 12.73 lakh views from 5 posts.
Who promoted BRB – Billa Ranga Baashaa?
SouthSide Studio, Karnataka's Sandalwood film marketing agency, promoted BRB – Billa Ranga Baashaa on its Kannada meme and film network, with every post's numbers published on the campaign dashboard.
Promoting a Kannada film? Work with Sandalwood's film marketing agency.
SouthSide Studio runs Karnataka's largest Kannada meme and film network — 670+ film campaigns, 75.7 crore views, every number published live.