Bhairathi Ranagal: how we promoted it

The campaign

Bhairathi Ranagal is a Kannada neo-noir action thriller film directed by Narthan, starring Shivarajkumar, Rukmini Vasanth, Rahul Bose, Devaraj, Chaya Singh, released 15 Nov 2024. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 17 Feb 2023 to 17 Jun 2025: 60 posts, each measured post by post from the Meta API.

What the numbers show

• Reels did the heavy lifting. A reel averaged 2.69 lakh views, 2.8× the average of the photo and carousel posts, and reels were 58% of the audience from 33% of the posts.
• The audience peaked in Nov 2024, with 44.81 lakh views (48% of the campaign) from 39 posts, the release month.
• 49% of the audience was built before the release month (Nov 2024), so the film arrived with an audience already watching.
• One post carried 37% of the campaign: a reel with 34.49 lakh views.
• 60 posts over 12 months, averaging 1.54 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 60 measured posts.

The biggest post

What this means for your film

• Lead with reels: they earned the largest audience per post, so a launch plan should put most of its creative into them.
• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Bhairathi Ranagal's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Bhairathi Ranagal campaign: quick answers