Instagram film marketing for Karnataka
Reels-first film campaigns on the Instagram pages Kannada audiences actually follow. Since July 2024, the first month our photo posts carry a views figure, a reel on our pages has averaged 2.08 L views against 1.34 L for a photo, an average about 1.6× higher, across 4,711 measured posts. That is an average (mean), which a few very large reels pull up. By median, the typical post, the order changes: 1,06,081 for a carousel and 86,157 for a photo, against 79,473 for a reel, across 4,913 unique film posts published from 1 July 2024 (post-format benchmarks). The format mix is planned around both, and every result is on a public dashboard.
What's included
- Reel-led creative — edits, hooks and captions written for Kannada Instagram, not translated from English
- Carousel and photo posts for announcements, dates and stills where recall matters more than raw views
- Story and collaboration posts with cast handles when the talent is on board
- Post-level views, saves and shares from the Instagram Graph API on a live dashboard
- Format learnings fed back into the plan while the campaign runs
How it works
Film or brand, dates, audience, what a win looks like. A WhatsApp message is enough to start.
Page mapping, calendar and creative plan against comparable campaigns' public numbers.
Creative from our in-house bench, live in 72 hours — hours for trend-jacks — on pages we own.
A live dashboard while it runs and a written report at the end. Every figure measured from the Meta API; anything Meta does not expose is marked Estimated.
Proof, not promises
Every figure comes from stored Meta API measurements and is published on its evidence page; a collaboration post Meta does not expose is counted at the campaign's per-post average and marked Estimated there. Client campaigns are our collaborations with the film's or talent's team; network coverage is our pages' own coverage, measured the same way. See the full leaderboard →
Case studies
Toxic case study · Kantara: Chapter 1 case study · KD – The Devil case study · all case studies →
Plan your campaign
How to choose an agency · Comparing film promotion agencies in Bengaluru · Release promotion checklist · What campaign results tell you · What affects campaign cost · Research and methods
Questions we get asked
Reels or photos?
Reels for the biggest single results, photos and carousels for announcements. Since July 2024, the first month our photo posts carry a views figure, a reel on our pages has averaged 2.08 L views against 1.34 L for a photo, an average about 1.6× higher, across 4,711 measured posts. That is an average (mean), which a few very large reels pull up. By median, the typical post, the order changes: 1,06,081 for a carousel and 86,157 for a photo, against 79,473 for a reel, across 4,913 unique film posts published from 1 July 2024. The reels-vs-photos insights page breaks formats down across every campaign; it averages all time, including the months before photos carried a views figure, so its multiple runs higher. The post-format benchmarks give medians and percentiles. Reels vs photos →
Which pages will my film appear on?
The mapping is part of the plan: state-wide Sandalwood pages, city and district pages, and niche pages chosen for the film's genre and star.
Do you run paid boosts?
Campaigns are organic on owned pages by default. Paid amplification can be layered on a post that is already working, with the spend reported separately.
Who makes the creative, and who approves it?
Our in-house editors write and cut it for Kannada audiences, and you approve posts on a shared calendar before they go out. Trend-jacks need a same-day yes, so the guard-rails are agreed up front.
What do you need from us to start?
The film, its key dates, the official stills, teaser, trailer and songs, the cast handles available for collaboration posts, and the person who signs off posts.
What drives the cost of an Instagram film campaign?
How many pages carry it, how long it runs, the mix of reels, memes and stories, and whether a star or creator collaboration is part of it. We quote per brief rather than from a rate card, and the quote comes with the page list it covers.
Will I see results during the campaign?
Yes. Post-level views, saves and shares from the Instagram Graph API are on a live dashboard, and format learnings are fed back into the plan while the campaign runs.
Related services
Kannada Film Promotion · Trailer & Song Launch Promotion · Actor & Talent PR · all services → · about us
Tell us the film, the brand or the date
We reply with a plan and comparable dashboards — every number on this site is public, so you can check ours before you commit.