Reels vs photos vs carousels: what works for Kannada film promotion
Measured across 6,665 posts with Meta insights, from 684 campaigns. Average views per post, by format. Posts without an insights record are excluded, not counted as zero.
Average views per post
The numbers
| Format | Posts | Share of posts | Measured | Avg views | Total views |
|---|---|---|---|---|---|
| Reel | 2,520 | 38% | 2,513 | 2.06 L | 51.69 Cr |
| Carousel | 1,077 | 16% | 1,076 | 1.22 L | 13.17 Cr |
| Photo | 3,078 | 46% | 3,076 | 72.4K | 22.26 Cr |
Views as counted by Meta's insights API. A reel averages 2.06 L views — an average 2.8× a photo's. Averages hide variance: the biggest single posts on the leaderboard dashboards are all reels, and a poorly-timed reel still underperforms a well-timed photo.
Average or median?
Every figure above is an average (mean) per format, across all time. A mean is easily pulled up by a few very large reels. By median, the typical post, the order changes: 1,06,119 for a carousel and 86,187 for a photo, against 79,731 for a reel, across 4,916 unique film posts published from 1 July 2024. The post-format benchmarks give the medians, quartiles and method; the two pages use different samples, so quote the measure and the sample together.
What we do with this
Campaign plans lead with reels for views and use carousels and photos for announcements, stills and dates, where the job is recall rather than raw views. Every campaign's own format mix is visible on its dashboard under "By post type".
Planning a release?
Every SouthSide campaign ships with a live, post-by-post dashboard like the ones above — measured from the Meta API, published in public.