OTT Release Promotion
SouthSide Studio · Services
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OTT film promotion for Kannada audiences

Streaming releases need a second opening: the week a film lands on ZEE5, JioHotstar, Prime or Netflix. We bring the Kannada audience that missed the theatre run, or that wants to watch it again, back into the conversation.

Send a campaign brief
Who this is forPlatforms and producers with a Kannada title going to OTT, and platforms launching Kannada originals.

What's included

How it works

1 · Brief

Film or brand, dates, audience, what a win looks like. A WhatsApp message is enough to start.

2 · Plan

Page mapping, calendar and creative plan against comparable campaigns' public numbers.

3 · Run

Creative from our in-house bench, live in 72 hours — hours for trend-jacks — on pages we own.

4 · Show

A live dashboard while it runs and a written report at the end. Every figure measured from the Meta API; anything Meta does not expose is marked Estimated.

Proof, not promises

Case studies

Plan your campaign

Questions we get asked

Which platforms have you worked with?

ZEE5 Kannada and JioHotstar Kannada campaigns are on the brand campaigns index; titles with OTT windows appear on their own dashboards. Brand campaigns index →

Does an OTT campaign cannibalise the theatrical one?

No — it runs weeks later to a different intent. Both are measured separately, so you can see each window on its own.

Do you promote OTT releases for audiences across India?

For the Kannada audience, yes: a Kannada film, a Kannada original or a Kannada version of a title streaming nationally can be promoted on our pages, wherever the platform or producer is based. Our network is Kannada-language, so audiences in other languages are outside what we offer.

What do you need from us to start?

The title, the platform and its streaming date, the platform-approved assets, the agreed window and link, and the person who signs off posts.

How quickly can a campaign go live?

Most campaigns are live within 72 hours of a signed brief. Trend-jacks go out in hours, because the people writing the posts are the people who run the pages.

What drives the cost of an OTT campaign?

How many pages carry it, how long it runs, the mix of reels, memes and stories, and whether a star or creator collaboration is part of it. We quote per brief rather than from a rate card, and the quote comes with the page list it covers.

Who makes the creative, and who approves it?

Our in-house editors make the scene, dialogue and character posts from the platform-approved assets, inside the agreed window and with the agreed link, and you approve posts on a shared calendar before they go out.

Will I see results during the campaign?

Yes. The OTT window gets its own live dashboard, separate from the theatrical campaign, with each post's numbers from the Meta API.

Related services

Tell us the film, the brand or the date

We reply with a plan and comparable dashboards — every number on this site is public, so you can check ours before you commit.