Sarala Subbarao: how we promoted it

The campaign

Sarala Subbarao is a Kannada romantic family drama film directed by Manju Swaraj K R, starring Ajai Rao, Misha Narang, Rangayana Raghu, Veena Sunder, Shriraam, released 20 Feb 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 23 May 2025 to 24 Feb 2026: 36 posts, each measured post by post from the Meta API.

What the numbers show

• Reels did the heavy lifting. A reel averaged 1.59 lakh views, 2.2× the average of the photo and carousel posts, and reels were 75% of the audience from 58% of the posts.
• The audience peaked in Sep 2025, with 28.62 lakh views (65% of the campaign) from 10 posts.
• 81% of the audience was built before the release month (Feb 2026), so the film arrived with an audience already watching.
• One post carried 18% of the campaign: a reel with 7.82 lakh views.
• 36 posts over 6 months, averaging 1.23 lakh views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 36 measured posts.

The biggest post

What this means for your film

• Lead with reels: they earned the largest audience per post, so a launch plan should put most of its creative into them.
• Start before release. A quarter or more of the audience came from the run-up, so teaser and trailer moments are where the campaign is built.
• Plan for the peak you can see coming: ours landed in Sep 2025, so the biggest creative went out then.
• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Sarala Subbarao's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Sarala Subbarao campaign: quick answers