Landlord: how we promoted it

The campaign

Landlord is a Kannada action drama film directed by Jadesh K Hampi, starring Duniya Vijay, Rachita Ram, Raj B. Shetty, Rithanya Vijay, Shishir Baikady, released 23 Jan 2026. SouthSide Studio promoted it across Karnataka's largest Kannada meme and film network from 19 Jan 2025 to 19 Mar 2026: 64 posts, each measured post by post from the Meta API.

What the numbers show

• Formats performed alike. Reels averaged 62.7K views per post against 78.7K for the other formats, so the plan mixed formats freely rather than leaning on one.
• The audience peaked in Jan 2026, with 33.79 lakh views (75% of the campaign) from 51 posts, the release month.
• 15% of the audience was built before the release month (Jan 2026), so the film arrived with an audience already watching.
• One post carried 6% of the campaign: a carousel with 2.75 lakh views.
• 64 posts over 7 months, averaging 70.7K views per post.

Month by month

Views on the posts published in each month, as measured on the campaign dashboard.

Which formats worked

Average views per post, by format, across 64 measured posts.

The biggest post

What this means for your film

• Publish every number. This campaign's live dashboard lists each post with its measured views, likes and a link to the live post, so the result is checkable.

See every number

The full campaign is public: Landlord's live dashboard lists every post with its measured views, likes and a link to the post itself. Facts and cast for every Kannada film · How our Kannada film promotion works · More case studies

Landlord campaign: quick answers